E-Marketing (5th Edition)

Product Description

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.Written by authorities in E-commerce, E-Marketing (5th Edition) by Judy Strauss and Raymond Frost provides an excellent foundation for E-commerce studies. Judy Strauss and Raymond Frost??™s style is excellently suited towards E-commerce studies, and will teach students the material clearly without overcomplicating the subject. What??™s more, the text is available in the Paperback format shown above (ISBN 9780136154402), as well as a number of other formats. As of October 2008, this revision raises the bar for E-Marketing (5th Edition)??™s high standard of excellence, making sure that it stays one of the foremost E-commerce studies textbooks.